Canned fruit and vegetable manufacturer Dalian Luxe International noted at Sial that selling into the European market is becoming really challenging due to stiff competition on price.
Juanna Xiao, general manager of Dalian Luxe International explained to Foodnews at Sial’s food and beverage trade show today that the European market has become particularly tricky as both domestic and foreign producers compete entirely on pricing.
“We face a stiff competition in Europe from local producers of canned fruits such as Spain and Greece,” she noted, adding that competition is also high among fellow Chinese manufacturers.
The company’s main markets are North America and Europe. It produces canned fruits and vegetables mainly for the foodservice sector, which accounts 80% of the firm’s total turnover.
Luxe Foods supplies raw material to its seven factories from contracted farmers. Canned fruits is the largest product in the firm’s portfolio; five out the the seven processing plants it owns produce canned fruits. And it exports around 4,000 containers of canned products a year.
One of the most difficult product to sale in Europe is canned mandarins due to the anti-dumping duty on Chinese manufacturers, she stressed.
Dalian Luxe International Sales has been attending Sial since 1994. Xiao noted that this year is being quieter than other years, which blamed on the isolated location of the China’s national pavilion in Hall 8. 大连华美国际公司自1994年以来一直参加Sial展及销售。肖表示,今年是比其他年安静些,这归咎于孤立设置了中国国家馆大厅的位置8。
“We’ve seen our traditional customers with whom we already had appointments with but it is difficult to get new customers where we are, we don’t even see a lot of people walking around,” she noted.